by Vic Dillon | Oct 28, 2024 | Advertising
The success of the Share a Coke campaign is undeniable – but why? Yes, everyone loves a glass of Coke – unless you’re a member of the sugar police, of course – and it’s natural to want to share the fizzy fun with a loved one. But maybe there’s more to it than that....
by Vic Dillon | Aug 28, 2024 | Advertising
A Print Advertisement Case Study: Let’s Spill The Oats If you’ve read my post on the importance of traditional advertising, you’ll now know a little bit more about why we should never underestimate this marketing form. With this in mind, let’s take a look at one of my...
by Vic Dillon | Jul 30, 2024 | Advertising
Is Traditional Advertising Dead – or Is it Still Worth the Bother? So, is traditional advertising still effective – or should we leave it in the past? With the surge of the digital age, we, as humans, have come to leave many things in the past. Remember landline...
by Vic Dillon | Apr 30, 2024 | Advertising
Ethics in Advertising Advertising has been around since the 1700s; in fact, the first newspaper ad was published in 1706 in the US. Whilst we’ve had plenty of time to get used to advertising, the ethics of it remains questionable – especially where children are...
by Vic Dillon | Mar 30, 2024 | Advertising
Humour in Advertising: Is the Laugh Worth the Risk? In 2023, I completed a dissertation on the impact of humour advertising for high-risk products, examining whether serious content is really worth laughing about. In this article, we’ll discuss the humour appeal in...
