Blog
Welcome to VixInsights blog, where we debate the latest hot topics and consider current trends!
Dive into a marketer’s perspective of, well, marketing, and be sure to pick up some expert insights along the way. Whether you’re an experienced industry professional or just dipping your toes into the world of business, this blog is your go-to for inspiration and thoughtful thinking to elevate your brand.
If you have any queries about the blog or think you would benefit from further expertise, please reach out to me today.
Creative Appeals: The Emotional Appeal of Coca-Cola’s Share a Coke Campaign
The success of the Share a Coke campaign is undeniable – but why? Yes, everyone loves a glass of Coke – unless you’re a member of the sugar police, of course – and it’s natural to want to share the fizzy fun with a loved one. But maybe there’s more to it than that....
The Role of Mascots in Marketing – a Good Idea?
As marketing continues to change, it’s become more crucial than ever for businesses to come up with creative yet effective techniques to stand out amongst hundreds, if not thousands, of other competitors. This can leave many CEOs scratching their heads, with no...
A Print Advertisement Case Study: Let’s Spill The Oats
If you’ve read my post on the importance of traditional advertising, you’ll now know a little bit more about why we should never underestimate this marketing form. With this in mind, let’s take a look at one of my favourite examples of advertising out there in...
Is Traditional Advertising Dead – or Is it Still Worth the Bother?
So, is traditional advertising still effective – or should we leave it in the past? With the surge of the digital age, we, as humans, have come to leave many things in the past. Remember landline telephones? Remember good old-fashioned typewriters and fax machines? As...
The Causes of the Gender Pay Gap in Marketing
The gender pay gap in marketing – are we still talking about this? Well, unfortunately, the gender pay gap is still very much existent across a wide range of industries. Before we get into the nitty-gritty of the gender pay gap causes, perhaps it’s worth considering...
AI vs Human Writers: Is the Future of Writing Doomed to Robots?
AI vs human writers: this has been a hot topic on all companies' lips recently. After all, artificial intelligence shows no signs of slowing down in our community, having rapidly reshaped plenty of industries and redefined job roles as we know them today. The...
Ethics in Advertising
Advertising has been around since the 1700s; in fact, the first newspaper ad was published in 1706 in the US. Whilst we’ve had plenty of time to get used to advertising, the ethics of it remains questionable – especially where children are concerned. According...
Humour in Advertising – Is The Laugh Worth The Risk?
In 2023, I completed a dissertation on the impact of humour advertising for high-risk products, examining whether serious content is really worth laughing about. In this article, we’ll discuss the humour appeal in advertising in a little more detail. Let’s jump right...