by Vic Dillon | May 28, 2024 | Marketing Trends
AI vs Human Writers: Is the Future of Writing Doomed to Robots? AI vs human writers: this has been a hot topic on all companies’ lips recently. After all, artificial intelligence shows no signs of slowing down in our community, having rapidly reshaped plenty of...
by Vic Dillon | Apr 30, 2024 | Advertising
Ethics in Advertising Advertising has been around since the 1700s; in fact, the first newspaper ad was published in 1706 in the US. Whilst we’ve had plenty of time to get used to advertising, the ethics of it remains questionable – especially where children are...
by Vic Dillon | Mar 30, 2024 | Advertising
Humour in Advertising: Is the Laugh Worth the Risk? In 2023, I completed a dissertation on the impact of humour advertising for high-risk products, examining whether serious content is really worth laughing about. In this article, we’ll discuss the humour appeal in...
