by Vic Dillon | Oct 28, 2024 | Advertising
The success of the Share a Coke campaign is undeniable – but why? Yes, everyone loves a glass of Coke – unless you’re a member of the sugar police, of course – and it’s natural to want to share the fizzy fun with a loved one. But maybe there’s more to it than that....
by Vic Dillon | Sep 28, 2024 | Marketing Trends
As marketing continues to change, it’s become more crucial than ever for businesses to come up with creative yet effective techniques to stand out amongst hundreds, if not thousands, of other competitors. This can leave many CEOs scratching their heads, with no...
by Vic Dillon | Aug 28, 2024 | Advertising
A Print Advertisement Case Study: Let’s Spill The Oats If you’ve read my post on the importance of traditional advertising, you’ll now know a little bit more about why we should never underestimate this marketing form. With this in mind, let’s take a look at one of my...
by Vic Dillon | Jul 30, 2024 | Advertising
Is Traditional Advertising Dead – or Is it Still Worth the Bother? So, is traditional advertising still effective – or should we leave it in the past? With the surge of the digital age, we, as humans, have come to leave many things in the past. Remember landline...
by Vic Dillon | Jun 29, 2024 | Marketing Trends
The Causes of the Gender Pay Gap in Marketing The gender pay gap in marketing – are we still talking about this? Well, unfortunately, the gender pay gap is still very much existent across a wide range of industries. Before we get into the nitty-gritty of the gender...
