AI vs human writers: this has been a hot topic on all companies’ lips recently. After all, artificial intelligence shows no signs of slowing down in our community, having rapidly reshaped plenty of industries and redefined job roles as we know them today. The landscape of writing is no exception.

As a writer, it fills me with great fear that AI algorithms have the power to churn out grammatically correct (what a concept!) text at the speed of light, with a vast database of information at its fingertips. Many businesses have already questioned hiring human writers since ChatGPT stole people’s hearts. Indeed, who would pay twenty-odd pounds for an article that is only turned back to them within a few days when ChatGPT can develop an informative article within just a few seconds completely free of charge?

So, does AI spell the end for human writers? Let’s delve deeper into discussing AI and the future of writing that lies in its wake.

AI to human: what’s happened so far

AI has already made its mark on the writing landscape, leaving some writers feeling uneasy about their future in the industry. Indeed, there have been instances where AI-generated content has replaced human-written pieces, raising concerns about the role of human writers in an increasingly automated world.

Sources state that some Hollywood screenwriters are concerned about the impact of AI, suggesting that this technology may be affecting both ends of the spectrum – supposedly secure writers along with freelancers in more unstable positions. A Goldman Sachs report predicts that two-thirds of jobs could be particularly automated by artificial intelligence, equating to hundreds of millions of full-time positions.

So, in the debate of AI vs human writers, it’s easy to see why some businesses may view AI as a strong – and potentially superior – contender. With its speedy ability to analyse data, detect patterns, and pump out content at scale, AI seems to have the upper hand regarding productivity. So, how can humans still compete? Let’s discuss.

Human vs AI: why humans still have the edge

While AI hosts a long list of advantages, you can typically still tell if you are getting AI or human text. Let’s consider the factors in more detail.

• In-depth

Human writing typically weaves in the depth that robots fail to bring to the table. We can think critically, exploring subjects from unique angles and delving into opinions on a more human level.

• Emotional

The principal way that AI and human text differ is that humans adopt the emotional intelligence and language that artificial intelligence lacks. By discussing topics emotively, we can resonate with our human readers on a deeper level – a level that robots can’t seem to scratch the surface of. Say goodbye to generic content and say hello to something that can actually make you feel something!

• Creative

Humans have a unique understanding of the human condition, creativity, and authenticity that AI simply cannot replicate. Humans are artists in capturing the essence of a story that sets them apart from AI. If you think students are nutters for taking creative writing courses (as I did!), you may want to think again. They exist for a reason (although I will say the course fees are a little steep for my liking!)

• Quality

Is AI content likely to rank on the first page of Google? We beg to differ. Whilst it’s possible, this often requires the input of a human’s SEO expertise to help it along the way. With Google now demanding characteristics like optimised headings, keywords, and site structures (I could go on!), generic AI content just doesn’t make the cut. This suggests that a human’s input could be as valuable to AI as AI input could be to us.

• Authentic

The writer will always win in the human vs AI debate if you’re looking for something genuine. Humans have the ability to craft authentic content, pulling on personal experiences and connections to create something that resonates with readers in a real way. Artificial intelligence is just that – artificial. Would you want an artificial cake over the real thing? Apply the same logic to your writing.

The future of writing with AI

While AI’s talent in writing is certainly transformative, human writers don’t have to lose hope just yet.

It’s predicted that human writers will learn to work alongside AI instead of being replaced by it, with both having pros that can complement each other. While we may be slower – and let’s face it, a lot more expensive to employ – than our fellow robots, there’s a reason for it.

Quality doesn’t come at a snap of your fingers, and you can’t expect it to. By joining forces with robots, we can enhance our own advantages whilst incorporating a touch of others, including ultimate productivity and valuable insights. Win-win, eh?

Human vs AI: an unlikely winner?

Hopefully, this has given you a better idea about why your business should still value the power of the human touch in writing over cutting your budget with AI. Humans have unique strengths that AI can’t replicate, even in an innovative digital landscape. Every voice matters, so why wouldn’t this apply to what you’re reading in text?

If you require writing services that reach beyond the generic nature of AI, don’t hesitate to contact me on Fiverr today. You can count on me to produce authentic writing tailored specifically to your brief – and it may even provoke an emotion or two along the way!